Marketing Director and Digital Strategist with 12+ years of experience developing comprehensive marketing plans, setting strategic priorities, and guiding the execution of campaigns and product launches to drive company growth. Skilled in managing $1–$5M budgets, reporting to executives and board members, and working across agencies and international organizations.
Proven creator of innovative strategies leveraging compelling content and multi-channel marketing, including short-form video, social media (Meta, Instagram, X, LinkedIn, YouTube), SMS, webinars, email, print, and in-app campaigns to engage customers and grow brand visibility and sales. Adept at collaborating with cross-functional teams, supporting company vision, and leading teams using agile methodologies.
Data-driven marketer experienced in A/B testing and implementing marketing technologies, monitoring KPIs, analytics and AI integration. Skilled in B2C multi-site management and ESPs, CRMs, CMS platforms, Google Ads, Meta Ads, and more, with additional expertise in PR, vendor management, creative production and product launches.
Currently I am consulting clients to help them grow their business and understand the importance of creating their messaging in the voice of their customers.
Multi-Instrumentalist, Composer
Multi-instrumentatlist and Composer. I studied Piano, Drums, Bass and Celtic Bouzouki and was able to explore composition and piano performance at college in Upstate NY. I have been performing and writing for the last 30 years.
A versatile keyboardist my influences span fusion, Latin jazz, classic rock, and classical music … raised in a family of musicians, I began studying piano and drums at a young age with the full support of my parents. My musical journey continued into college, where I was surrounded by a vibrant community of players and exposed to legendary artists such as Miles Davis, Chick Corea, and Pat Metheny.
Composing music has remained the constant over my life, it was the initial spark that started my music journey. I have explored composition in almost every genre of music, from neo-classical, pop, jazz, blues, middle eastern and Indian-influced music. One of my favorite composers is Antônio Carlos Jobim.
Currently I am blessed to be able to play in a few Tribute bands, fill in as needed at churches around Dallas and teach both piano and drum students. I am also working on establishing a jazz combo made up of local musicians.