Marketing Director and Digital Strategist with 12+ years of experience developing comprehensive marketing plans, setting strategic priorities, and guiding the execution of campaigns and product launches to drive company growth. Skilled in managing $1–$5M budgets, reporting to executives and board members, and working across agencies and international organizations.

Proven creator of innovative strategies leveraging compelling content and multi-channel marketing, including short-form video, social media (Meta, Instagram, X, LinkedIn, YouTube), SMS, webinars, email, print, and in-app campaigns to engage customers and grow brand visibility and sales. Adept at collaborating with cross-functional teams, supporting company vision, and leading teams using agile methodologies.

Data-driven marketer experienced in A/B testing and implementing marketing technologies, monitoring KPIs, and building analytics dashboards. Skilled in B2C multi-site management and tools such as WordPress, HTML5, ESPs, CRMs, CMS platforms, Google Ads, Meta Ads, and more, with additional expertise in PR, vendor management, and creative production.